Matt Kaness, CEO of GoodwillFinds and Accenture Song's Ndidi Oteh discuss the importance of clear brand values at retail.

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

Behavioral economics has uncovered many ways to nudge, influence, and persuade. Now, the MINDSPACE framework has put them ...

The combination of Matter and Wi-Fi HaLow could redefine the smart home landscape, shifting the focus from individual device ...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...

This shareholder letter follows the completion of our fiscal year 2024. This is our first year being public. It has been an excellent fourth quarter and an incredible year. We con ...