And impressions matter now – they are a new brand metric. Position within AI responses matters as much as position in traditional SERPs once did. Monthly reporting cycles are becoming obsolete.

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

JCDecaux has launched its new brand positioning, Be Seen. Be Remembered. Developed in partnership with Howatson+Co, Be Seen. Be Remembered. captures what makes OOH effective - visibility that ...

The brand is a household name in China, evidenced by its stable position as one of the top five sportswear brands (in terms of sales value) over the past two decades. Founder Li Ning was among the ...

“Gersh’s expertise in live events, content, talent and strategic brand positioning is exactly what we need as we grow,” said First Round’s On Me CEO Joe Feminella “Our mission at FROM is ...

strengthening its position as a leader in flexible and scalable warehouse automation. Unmatched flexibility. Unlimited throughput. Powered by the LocusONE platform, Locus Vector complements existing ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Brands embodying this narrative position themselves as mentors, offering care and expertise that fosters trust and hope. Think of Johnson & Johnson's reassuring presence in healthcare or a ...

Regent Seven Seas Cruises®, has unveiled its striking new brand positioning featuring a strong and distinctive creative look and bold Unrivaled at Sea™ tagline, firmly cementing their position ...

In many product categories today, there is a massive proliferation of brands with very little to distinguish between them in terms of quality, proposition, and product differentiation. With the ...

It’s hard enough to come up with a strong brand positioning; one that is credible, inspiring, competitive and brave. It will have taken months of reviewing the data, analysing the market, ...