You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

That’s why it is important to be strategic about positioning and make sure your brand appeals to the right audience. But how exactly do you position a brand? Where do you start? Let me try to ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand from competitors in the market, finding a niche for your brand and communicating that to your target ...

Brand equity is the value your company name has in the marketplace beyond what your accounting records show. Positioning is the use of marketing to project differentiation in your company ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

HT Image One of the key and vital ingredients for an effective integrated brand marketing is positioning. Strategic Positioning is a weapon, which if used well, could give your brand a strong ...