To even remotely understand what Kennedy is talking about requires one’s brain to be thoroughly bathed ... Rumors, conspiracy theories, memes, jokes, contextless claims and thinly-sourced ...

Last week, the Texas House of Representatives passed House Bill 186, which would require social media companies to verify a user’s age when they sign up for an account. If the bill becomes law ...

That the memes are tagged brain rot is a cheeky acknowledgment that the content is “ridiculous” and “mumbo jumbo,” said Yotam Ophir, an associate professor of communication at the ...

Like most social media terms, there isn’t one good definition of brain rot. Sometimes, it describes memes and slang (used in a sentence: “Skibidi toilet is brain rot,” according to TikTok ...

Learn more › As much as I love rewatching Suits and bad reality TV (don’t judge—I’m a big fan of Temptation Island) on Netflix, there are times when I’m not trying to rot my brain any ...

It simply arrives, spinning silently or with ominous music. Brain rot memes thrive on overstimulation, nonsense logic, and dense cultural layering. They often parody digital information overload ...

As I observed in a column last year, the 2024 election was characterized online by its brain-rot memes, nonsensical collisions of imagery that produced a lot of noise but little coherent impact.

"Let's take school for example," Nelson said of how brain rot can manifest. "You're sitting in class and you're trying to focus. They're going to be looking around, not attending to what the ...

Canadian researcher Masoud Kianpour warns that online brain rot is undermining peoples’ storytelling skills. The Toronto Metropolitan University Senior Research Fellow observed that more folks ...

There is a term for this kind of behaviour and its impact on mental health, one that was recently named Oxford Word of the Year 2024: “brain rot” — the deterioration of a person’s mental ...

By embracing meme-worthy branding and irreverent humor, Duolingo demonstrates how brands can build relatability and deepen audience engagement through brain rot. Duo the owl is more than just a ...