PWC unveils a new brand positioning, visual and verbal identity. This will be brought to life through an advertising campaign called "So You Can." PwC's new brand positioning and identity better ...

The impact of such revelations is profound, fundamentally questioning the very definition of luxury for consumers, and potentially forcing a reset in how luxury brands position themselves moving ...

That’s no less true when it comes to the best watch brands, which span a mind-boggling range of styles, price points and features, from the simple utilitarian charm of the Casio G-Shock to the ...

Post Nos. 5 and 20 generally have the best win percentage (10.5% each) for Derby horses. But last year, neither position produced a top-five horse. When it comes to a top-three placing ...

Plenty of new car brands have emerged in the UK over the past few years, with one of the largest being BYD – and it's got Tesla firmly in its sights. Both focus on electric vehicles (EVs) and are ...

The brand sadly went into administration in 2020 ... shirts and trousers. The best thing about this trend is that it's a great wait to give the classic button-up shirt a feminine, figure ...

A brand built largely on $1,000-ish homage watches ... into the future to consider that Christopher Ward might just be the best bang-for-your-buck in watches in the world right now.