One of the most coveted scents is undoubtedly Le Labo Santal 33. It's genderless, smells earthy and rich, and has ...

We've rounded up the most popular fragrances of all time. From the record-breaking perfumes to the ones that sold out in minutes.

New Zealand-born, London-based Christopher Yu has launched some of the most important fragrance brands in the world. As he prepares to move home to Aotearoa, his story is told in six evocative scents.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

As I scrolled through Reddit, there were a ton of hidden gems, but one brand that I kept seeing repeatedly was Lancôme’s La Vie Est Belle. Known as “Life Is Beautiful,’ in French, the fragrance has ...

Can’t get enough of Baccarat Rouge 540, Black Opium, or La Vie Est Belle? Regency Fragrances has crafted its own elegant versions, allowing you to ... And if you love keeping up with fragrance trends, ...