Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini ...

Fool’s Day is the one day of the year marketers can have some fun on the job, or can they? Paddy Gilmore outlines the key to ...

We’re still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet ...

“Audio has the luxury of tone, music, and voice to create an emotional connection, but in-game ads are unobtrusive and ...