Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Gupta began his career as a journalist, joined Star India in 2010, rose to Head of Sports at Disney & Star in 2020, and was ...

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to ...

Glamstream aims to integrate fashion discovery, celebrity influence, and e-commerce in a single interface, targeting ...

Jaspreet Bindra explores how AI is driving the shift to Zero Search Marketing, where brands predict consumer needs before ...