Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.

Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

From ever-evolving data privacy regulations to a proliferation of digital platforms and devices, marketers face countless obstacles when accessing the consumer data they need to accurately target ...