See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The ...

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

“Tracking everything creates a number of problems,” Jones said, “including too much data. If you’re on a free platform like Google Analytics 4 (GA4), you’ll hit platform limitations if you try to ...

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...