Brands looking to market to Gen Z need to adopt a tech-driven, global mindset that prioritizes authentic connection and ...

Krispy Kreme and McDonald's announced that "after careful consideration" their parternship that began in 2024 will end as of July 2, 2025.

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

Beer distributors have summoned CMOs of top brewers for a summit in search of fixes to the many industry woes, including Gen Z's disregard for beer.

The jurors parrot familiar judging jargon before choosing Heineken’s ‘Pub Succession’ in Rise New York & Partners’ experiment ...

Marketers should replace performative gestures with values-driven support that prioritizes infrastructure over optics.

Ad Age is marking Pride Month 2025 with a series of contributions from guest essayists. Today, Sandy Greenberg, founder and ...

Amazon and Adobe host creators, Tubi launches a program to bring creator projects to Hollywood and more creator economy news from the Cannes Lions International Festival of Creativity.

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

As agencies and brands mingled at Cannes, it became clear that TV advertising has become more accessible, more measurable and ...