French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...

French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

Publicis to acquire Lotame the world’s leading independent end-to-end data solutionPresent in 109 countries, Lotame is the #1 independent global ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.