Publicis Groupe’s merger of independent media agency Atomic 212° was an extensive 12 month process, involving dozens of ...

Advertising expenditure in India is projected to grow by 8-10% in 2025, driven primarily by digital media expansion, while TV ...

Former Fox Sports executive Dan Donnelly has joined audience measurement firm VideoAmp as head of sports strategy, tasked ...

One of the industry's most lauded female creative leaders, Justine Armour is to join Forsman & Bodenfors, a part of the ...

Santander is consolidating its media and creative services worldwide under a single agency to help its business transformation.

NEW YORK, January 28, 2025 -- ( BUSINESS WIRE )--VideoAmp, a media measurement company transforming advertising, has ...

Building on last year’s launch, this year the Playbook takes a global approach, with content from 37 creative directors, designers and strategists based in 32 different countries.

Omnicom Chairman-CEO John Wren is the 2024 MediaPost Executive Of The Year. This shouldn’t come as a big surprise to anyone ...

India's ongoing debate over building its own AI foundation model is evolving, with arguments for creating culturally relevant ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising ...

According to Brandwatch research for Reddit, only 3% of feedback on the channel moves outside of the community, which shows ...