Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made ...

Your logo should be simple and should not compete with other company logos. You don't want to roll out an ad campaign with a big yellow "M" that consumers might possibly confuse with McDonald's ...

A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business. Successful ...

One of the most important first steps is to spend a lot of time, money, and energy designing your logo since that represents your company, right? Wrong! In a recent column that I wrote with Guy ...

As we head into summer 2025, stylists and designers said fitted denim jackets, cutoff shorts, ballet flats, and neon colors ...

Ahead of a special presentation at Milan Fashion Week Men’s, the CP Company president sat down with Vogue Business to discuss ...

• Relevance: Personal branding keeps you visible. When you consistently express your opinion on various trending topics in ...

I started with ChatGPT’s “deep research” mode, asking it to compile a report on what new jobs for humans might be created by ...

Many companies that used to celebrate Pride Month with rainbow avatars, influencer campaigns and public declarations of ...