Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made ...

As we head into summer 2025, stylists and designers said fitted denim jackets, cutoff shorts, ballet flats, and neon colors ...

Ahead of a special presentation at Milan Fashion Week Men’s, the CP Company president sat down with Vogue Business to discuss ...

• Relevance: Personal branding keeps you visible. When you consistently express your opinion on various trending topics in ...

I started with ChatGPT’s “deep research” mode, asking it to compile a report on what new jobs for humans might be created by ...

Many companies that used to celebrate Pride Month with rainbow avatars, influencer campaigns and public declarations of ...

Donald Trump sells everything from Trump-branded Bibles to MAGA sneakers, as the billionaire hustler profits from the ...

The iconic red and white logo of Coca-Cola has long been a symbol of American refreshment and a staple in countless homes.

This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been ...