A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

Projectivy launcher for Android TV and Google TV offers fast navigation & smooth browsing, outpacing the ad-heavy stock ...

CTV’s diverse, long-form, and studio-produced content offers a curated, brand-safe environment ideal for advertisers seeking ...

On paper, it is a technical intervention, another box ticked in the march toward measurement parity across screens. But ...

CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, ...

Tired of Samsung TV Plus starting up on its own? Learn how to stop it from autoplaying and take control of your smart TV ...

CHENNAI: The Tamil Nadu Online Gaming Authority (TNOGA) has sought explanation from the Tamil Nadu Premier League (TNPL) ...

A new update to the YouTube app makes it too advanced to run on older Apple devices, including the iPhone 7 and ...

As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...

Apple's multimedia box isn't cheap, but according to an analysis, it has a decisive advantage: users are much better ...

Many like to pretend they didn’t see the platform winning the streaming wars. Industry insiders say otherwise.