The World Trade Center's new logo is a confusing mix of allusions. Symbol references 9/11 and soon-to-open luxury shopping mall. Christopher Hooton. Friday 15 August 2014 12:34 BST.

The slant of the top half of the logo is at a precise 17.76-degree angle, a hat tip to 1 World Trade Center’s 1,776-foot height. As for the Twin Towers, their shadows are visible in the logo if ...

From the release: The logo leverages both conceptual and practical connotations of the word “One.” On one level, the brand declares that 1 World Trade Center is “first among many” as a ...

The World Trade Center revealed its new logo Wednesday, and its simple design is a perfect reflection of the building's history and rebirth. The logo doubles as a trident, representing the "three ...

SEE ALSO: BNY in Talks to Sublease 200K SF From Condé Nast at 1 World Trade Center The Commercial Observer just got the brand spanking new logo for One World Trade Center and we have to say, it is ...

Here are some facts and figures about One World Trade Center. The building is 1,776 feet in height, which was by design to have some historical significance. The height pays tribute to the United ...