Prof. Corey Cusimano and his co-authors ran a series of experiments to understand when people think they deserve to be paid ...

MIKE JUPP’S jigsaw I Love Spring was Gibsons Games’ “most profitable” puzzle. Suggesting, you might think, that those buying it in their droves rather liked it and, accordingly, it should be ...

The answer lies in something called hedonic adaptation. This is our mind’s natural tendency to return to a stable level of ...