“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

The past is a place of reference, reverence, self-recognition, and deep learning. Every brand has something special, whether ...

A few weeks ago, we shared some big news - we have said goodbye to our old name, and we’re once again known as Sheffield ...

Even in smaller municipalities, design is often overlooked. When creating a logo for their community, many suburbs rehash the ...

It’s about buying access to the fan passion that surrounds the property, and embedding that emotional equity into your own ...

With no instructions or advice, Maple had very little to work with — “We were given nothing but paper and toys,” he says, but also, he had a strict deadline: the logo would need to be ready ...

AI doesn't just steal the insights; it masters the execution techniques that bring those insights to life, brand expert Allen Adamson writes.

Across departments like marketing, HR/communications, and sales, there’s a rising demand for personalized, on-brand content.

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.

Rutgers' helmets lack much flavor or creative design. While the 'R' is simple, in a good way, it isn't correlated with much ...