Under Armour has turned its innovation lens onto the ubiquitous backpack. The Baltimore-based sports brand set out to ...

Amid uncertainty about whether evolving U.S. trade policies will dampen consumer demand, Baltimore-based Under Armour is considering ways to minimize the impact of tariffs on its business.

To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Under Armour is nearing completion on a 25% SKU reduction that started about a year ago, CEO Kevin Plank ...

Under Armour posted $1.18B in Q4 sales, beating expectations. Company spent $89M so far on restructuring to boost efficiency. Get Matt Maley’s top trade setups for a tariff-driven market ...

Under Armour Inc. posted a fourth-quarter loss on Tuesday and said uncertainty due to "evolving trade policies and the macroeconomic environment" is preventing it from providing a full-year outlook.

The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.

The UA ECHO is the start of a new era for Under Armour, one where performance tech meets streetwear cool in a way that feels authentic, modern, and built for movement (physical or cultural).

Under Armour Inc.'s stock moved lower on Tuesday as the company posted a fourth-quarter loss and said uncertainty due to "evolving trade policies and the macroeconomic environment" is preventing ...

Under Armour claims to have made “substantial progress” in reshaping its brand narrative under the leadership of brand president Eric Liedtke, who joined from Adidas last August. The sports apparel ...