Amid uncertainty about whether evolving U.S. trade policies will dampen consumer demand, Baltimore-based Under Armour is considering ways to minimize the impact of tariffs on its business.

To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Under Armour is nearing completion on a 25% SKU reduction that started about a year ago, CEO Kevin Plank ...

Under Armour posted $1.18B in Q4 sales, beating expectations. Company spent $89M so far on restructuring to boost efficiency. Get Matt Maley’s top trade setups for a tariff-driven market ...

Under Armour Inc. posted a fourth-quarter loss on Tuesday and said uncertainty due to "evolving trade policies and the macroeconomic environment" is preventing it from providing a full-year outlook.

The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.

Under Armour Inc.'s stock moved lower on Tuesday as the company posted a fourth-quarter loss and said uncertainty due to "evolving trade policies and the macroeconomic environment" is preventing ...

Under Armour claims to have made “substantial progress” in reshaping its brand narrative under the leadership of brand president Eric Liedtke, who joined from Adidas last August. The sports apparel ...

Spring is finally here, and summer is right around the corner, meaning the Auburn Tigers will be switching gears in terms of sports very soon. With the football season inching closer, fans are ...

Pads pop a little louder. Coaches stop mid-sentence. Recruits watch quietly. And last weekend at the Under Armour Next Camp in Salt Lake City, the Lone Peak standout made sure everyone knew why he ...