Twitter will suggest the appropriate ad format to advertisers using the self-serve tool. The company said the launch aims to encourage brands to think harder about campaign objectives in order to lift ...

Campaign Middle East rounds up the latest platform updates on social media, content and streaming platforms from May, that ...

Throughout the coming months, we will be expanding campaign planner to support more objectives ... their Twitter Client Partner. You can access the Campaign Planner from your Twitter Ads account.

Twitter also cites a Nielsen study that finds using 3 or more ad formats increases campaign awareness by 20% and purchase intent by 7%. Carousels are available across all Website & App objectives ...

"What this means is that as marketers, you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns—and integrate them into your existing cross-channel ...