True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Salesforce introduces Enterprise General Intelligence framework for guiding more practical conversations in the enterprise.

The firm turned to its internal gen AI chatbot and agentic AI workflows to better manage its recent merger incorporating ...

Generating high-quality leads isn’t easy, but it’s one of the most critical aspects of growing a successful business. Yet, ...

Gian Dela Rama is the chief product and artificial intelligence (AI) officer at Sprout Solutions, where he leads product ...

Learn how generative AI innovations are reshaping work and creativity with powerful tools for visuals, transcriptions, and ...

Today, customers want fast and personalized support, whether they are placing orders or looking for information. Enter the AI ...

Now, they're turning to a hidden area where they can save more money through indirect spending. This includes things like ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

When done right, content isn’t just a tool for marketing; it’s a catalyst for growth.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Life can feel pretty hectic these days, right? We’ve got smartphones buzzing, deadlines piling up, social calendars ...