True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

Salesforce introduces Enterprise General Intelligence framework for guiding more practical conversations in the enterprise.

Many media organisations are making some use of GenAI, although this means coping with the technology’s frequent errors. Research by the BBC, based on getting journalists to check AI-generated answers ...

Introduction With the pace of rapid digital change, generative AI services are transforming how companies operate, innovate, ...

The firm turned to its internal gen AI chatbot and agentic AI workflows to better manage its recent merger incorporating ...

Generating high-quality leads isn’t easy, but it’s one of the most critical aspects of growing a successful business. Yet, ...

Gian Dela Rama is the chief product and artificial intelligence (AI) officer at Sprout Solutions, where he leads product ...