Explore why mobile games prioritize ads over gameplay, the psychology behind misleading game ads, and how the freemium model ...

Mobile game advertising revenue jumped by as much as 59% in April from a year earlier as the coronavirus pandemic led millions of people to spend more time playing games on their smartphones, ...

A commercial that is running throughout the NBA playoffs stars James as himself, as he directly attacks one of his viral talking points. The company, a mobile game called Royal Kingdom ...

Meta Audience Network recently surveyed more than 500 mobile game businesses across 17 countries. What was the goal? We commissioned and worked with the IDC - who developed our Ads, IAP ...

Commercial interruptions are rarely fun, but a mobile-game ad-technology company is looking to make the process less annoying for players and more lucrative for developers. NativeX, a firm that ...

Or, you’re trying to drum up business for your local landscaping company. Why not buy a mobile ad? That’s basically the vision behind new startup Adagogo, launched by the original Google user ...

The Last of Us star Pedro Pascal is showing up in an unexpected place: a mockumentory short that's an ad campaign for mobile game Merge Mansion. This game has had viral ads in the past ...