Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

In order to use AI to detect disinformation that weaponizes symbols, sentiments and storytelling within targeted communities, it’s critical to give AI this sort of cultural literacy. In our research, ...

One example of a classic big idea that combines an ... Equipped with this guide, you're ready to crush your organic social media campaigns with more effective messaging and mechanics. Best of luck, ...

However, social media marketing is more difficult than the existence ... You can then use that valuable insight to inform and improve your own campaigns. You can, for example, see how the competition ...

One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

Media Mantra has established itself as one of the India’s leading agencies and now, marked its first global footprint in the ...

Showing up for Pride means more than rainbow logos. Industry voices share what real representation looks like and how brands ...

In this article, we take a look at how advertising has evolved from reinforcing harmful stereotypes to becoming a powerful ...

It is not often that cold, hard facts determine what people care most about and what they believe. Instead, it is the power and familiarity of a ...

The vision behind Wrap2Earn was straightforward: unlock the untapped potential of transit media in India by connecting vehicle owners with brands seeking broader visibility.

Today’s most impactful opportunities for marketers are less about the static calendar and more about cultural conversations.

Recent reports from CoinMarketCap indicate Bitcoin has surged past $106,000, igniting a wave of investor enthusiasm for early-stage crypto projects. Amid this b ...