Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand’s newest ambassador on Tuesday, following the release of Rolex’s “Reach for the Crown” campaign.

The immediate dividend of this partnership is that DiCaprio should have access to Rolex’s full catalog. This will make for ...

Coco Gauff, Roger Feder and Jannik Sinner were featured in the new Rolex teaser along with other sporting icons which included the legendary golfer Tiger Woods.

Whenever sports fans are talking about commercials, it’s usually to complain about how they are ruining their favorite ...

He ran the Rolex 24 at Daytona in January. "Biggest win of my entire life ... a teenager — Gio Ruggiero — had a shot in the ...

For 17 consecutive years, the final descent into Daytona Beach International Airport in February has seemed the unofficial ...

NASCAR has seen its advertisements sell out at lightning speed for the 2025 Daytona 500, according to Sports Business Journal ...

Throughout Daytona Beach, signs promoting the race hang on bar windows. Placards sit on tables in hotel lobbies. Restaurants ...

A 49-year-old man was charged with cheating on Feb 12 for his suspected involvement in credit card fraud. Read more at stomp.straitstimes.com ...

The Daytona 500 officially kicks off the NASCAR season from the beaches of Florida. Two hundred laps later, one driver is awarded the crown as the winner of the greatest race there is. It all ...

The commercials that are already airing as the Philadelphia Eagles and Kansas City Chiefs face off in the NFL championship feature celebs such as Pete Davidson and Gordon Ramsay, who are ...

As soon as I had the opportunity, in my early 20s, I got myself a Datejust Rolex ref. 1601 ... I never thought I’d see a contemporary, commercial artist wearing one of the great Swiss independents.