A menu is so many things: calling card, salesman, a fantastical story that takes you on a culinary journey around the world. On second glance, however, you may notice that restaurant menus are not as ...

There's more to restaurant menu design than hidden marketing tricks--or at least, there used to be. A book due out in September from the design-centric publishing house TASCHEN will feature nearly 800 ...

A study employing hypothetical restaurant menus suggests that climate-friendly default options and labels indicating the carbon footprint of each dish may influence diners’ dish selections and the ...

When you go to a restaurant, you likely don't think of a menu as an advertising tool — it has all the necessary information. But it turns out menus are as much of an ad for expensive items as anything ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...