But now, with rainbow stripes in the past, Ritchey says the WCS line will continue and not be limited just to “a singular focus on competition“. A new WCS 2025 Ritchey WCS drops the World ...

The rainbow flashes, according to the post on Instagram, have been a part of the Ritchey branding for 30 years. Long before the UCI trademarked the logo back in 2010, but certainly after it first ...

Fruit Stripe Gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with its zebra mascot Yipes, seemingly for good.