Anta will pay 1.5 billion euros ($1.79 billion), or 35 euros per share, to take a 29.06% stake in Puma. The deal comes as Puma has struggled to revive sales after the new CEO Arthur Hoeld, a former ...

Puma launched the new home jerseys for Portugal, Switzerland, Austria, Czech Republic, and Iceland this Wednesday. Portugal's jersey pays tribute to its Atlantic heart. The classic red features an ...

Shares have more than halved year to date amid an increasingly competitive sportswear market and tariffs hitting customer sentiment. Puma's biggest shareholder is currently Artemis which holds a 29% ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma to cut 900 corporate jobs Shares down more than 50% this year Puma to sell more through own channels, cut discounters CEO: 'I am sure we will get the cat on track again' HERZOGENAURACH, Germany, ...

Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

The overhaul at Puma is touching every aspect of the business, as the brand “is navigating several company-specific challenges, including muted brand momentum, elevated inventory levels across the ...

Mobile City Council members honored retiring three-term Mayor Sandy Stimpson during his final public meeting Tuesday by officially recognizing “Born to Celebrate” as the city’s official slogan, and ...

When Puma revealed five radical prototypes at the 2025 World Championships in Tokyo, the running shoe world laughed. With their jagged midsoles and sky-high stacks, the prototypes looked more like ...

“Where The Mission Meets The Moment” — that’s the message Santa Clara hopes to convey when the Super Bowl and the FIFA World Cup come to Levi’s Stadium next year. The city unveiled the slogan last ...