After posting their best record in three years, the St. Louis Blues are supplementing their on-ice changes with aesthetic ...

The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks ...

As part of the team's upcoming 100th anniversary celebration, the Detroit Red Wings unveiled a new anniversary logo along ...

Ball-in-glove: 1978-93. Chef's kiss. It's hard to even appreciate now how ahead of its time it was, using hidden imagery in an era when most sports logos were just block letters or little characters.

The St. Louis Blues announced on June 24 an update to the logo and new jerseys that will be worn in the upcoming season.

Evolving one of the most iconic marks in our sport was a responsibility our brand team and equipment staff undertook with ...

A well-renowned hockey sportscaster recently raised suspicions that top 2026 NHL Draft prospect Gavin McKenna is looking to transition to college hockey.

Hockey is constantly evolving, expanding into new communities and welcoming new voices. RIT alumna Julia Takatsuka ’18 (graphic design) is helping lead that change from one of the NHL’s youngest ...

The Orlando Magic unveiled their new jerseys for the 2025-26 season, reviving their iconic star logo. The nostalgic move was made as an ode to the team's origins and symbol of its championship ...

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new logo. Despite this being the first update to the team's look in 14 years ...

LOOK: Magic unveil new logo, uniforms in 1990s-inspired rebrand ahead of 2025-26 season The Magic will utilize pinstripes and 'the star' as part of their rebrand By Chris Bengel ...

McKenna has made waves throughout junior hockey. In his 17-year-old season, he posted otherworldly numbers: 41 goals, 88 assists, 129 points in 56 games.