The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Olo' is not just another shade; it is a color that defies natural existence. To experience it, one must sit in a lab at UC Berkeley, bite down on a bite plate to keep their head steady, and allow a ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...

Graham writes. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room ...

Graham writes. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC ...