Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...

Most companies use their website as a focal point for many marketing activities. Managing your email marketing, social marketing, website content and your content marketing campaigns can be ...

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. IBM has designed the service, an IBM Smarter Commerce offering, for ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Yield Software (http://www.yieldsoftware.com), a leading provider of internet marketing software, today announced it raised $6 million in Series B funding. The ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Indianapolis is known for hosting big races and other sports events, but the leader of an obscure niche called Internet marketing software? Chris Baggott, who runs one of the companies developing the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. For marketing to be effective, it must place the right ...

Social media is one of the top features of the internet right now, and so are the people in it who regularly create content for other people to see. Before, businesses focused on developing their ...

You can't grow your business without a strong sales and marketing team and effort. The way companies sell and market themselves is constantly changing in today's information-heavy world. You need to ...