The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

After just two years, more than a fifth of PC gaming monitors use upgraded OLED panels, according to a pre-CES briefing.

According to a report by industry tracker Display Supply Chain Consultants, shipments of OLED screens used in high-end IT devices will increase to 44 million units in 2026, with a compound annual growth rate of 51 percent. DSCC also forecasts that the revenue from OLED tablet panels will exceed $2 billion in 2026, with a CAGR of 46 percent.

LG's got an exciting new panel technology it's touting on its new flagship OLEDs and it might well be revolutionary for the market.

LG dropped new versions of its flagship OLED and QNED TVs at CES, and as of Jan. 16, 2023 and 2024 flagship LG models have gotten discounts at Best Buy for up to $1,500 off. In case you forgot, LG is the authority on cool screens.