The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Forced to color within the lines thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

Listen below or on the go on Apple Podcasts and SpotifyThis is an abridged transcript of the podcast:Our top story so far, ...

New Balance and Boston College kicked off their football partnership with a high-energy event celebrating the reveal of the ...

Here we take a look at the adidas away and third kits Arsenal look set to be playing in during the 2025/26 season ...

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