Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

The founders of leisure brand Gym+Coffee announced on Thursday they are stepping back from day to day operations, with Jason ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Nike, Inc. boasts a solid presence in China, which forms a cornerstone in its global growth strategy. The company has strategically invested in China to reinforce its consumer engagement and gain ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’ ...

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike has often struggled to make commercial inroads.

According to On3's Nick Schultz, eight athletes with locations ranging from Arizona, California, Georgia, Ohio, Texas and Washington have signed a Name, Image, ...

Converse was once a powerhouse in basketball before Nike and Adidas dominated the sport in the 1990s. The company added a big name in 2021 when Shai Gilgeous-Alexander signed a contract with it.

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Juventus extend Adidas partnership to 2037 in $468 million deal Juventus have extended their technical partnership with German sportswear giant Adidas until June 2037, in a deal worth 408 million ...