If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

The founders of leisure brand Gym+Coffee announced on Thursday they are stepping back from day to day operations, with Jason ...

On's CloudTec cushioning changed the sneaker industry forever, but it wasn't the first company to experiment with "tunneled" ...

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

Nike's chief innovation officer, John Hoke, is retiring, the world's largest sportswear company said on Thursday. Business category · May 28, 2025 Capri signals selective price hikes on Michael ...

Nike said it's raising prices to offset $1 billion in tariff costs, while it works on diversifying its sourcing and reducing ...

Nike's strong brand faces challenges from volatile trends, market share losses, and margin pressure. Click here to read an ...

The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.

The new collection reimagines Levi's core items-the Trucker jacket and jeans-with roomier contemporary fits. The Levi's x Nike Trucker Jacket and Levi's x Nike Baggy Jean feature ...