They didn't adore any of them, but one curvy check mark seemed better than the ... To Knight's credit, although he bought Nike's now-iconic logo for just $35, he was more generous later on.

Nike’s “Jumpman” logo is an indelible piece of American ... “Nike cannot manipulate the mark by turning it upright and then claiming that our upside-down handstand resembles a jump-man ...

Nike paid designer Carolyn Davidson $35 for its “swoosh” logo, but she was also given a gold ring and shares in the company years later. This article was produced by the Reuters Fact Check ...