Additionally, One Up’s tournaments will also be promoted on NBA 2K’s official social channels. This deal is not exclusive, so this increased visibility is a key value-add for One Up.

“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

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2K Sports and The Play Company are teaming up to bring cash tournaments to NBA 2K25. ... NBA 2K Play will allow NBA 2K25 owners to join pay-to-enter weekly tournaments for cash prizes, ...