While it's unexpected, this is one brand collab that actually makes sense. It has a genuine, conceptual thesis behind it, ...

The brand spotlighted its Miracle Pant products on the back of buses across Australia, each featuring a woman wearing fitted ...

Later this year, the global climate conference COP30 will descend on Brazil, at the gateway to the Amazon rainforest. Local ...

Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writes In ...

Texas-based convenience store chain, Buc-ee's, is suing a South Carolina clothing maker for trademark infringement over its ...

Fashion brands including luxury label Hermes, sportswear giant Nike, and fast fashion chain H&M are in the hot seat amid new ...

Up-and-coming brands such as My Mum Made It, Fruity Booty, Susmie's and others promise high quality for reasonable prices, ...

When former UK Special Forces soldiers Anthony Stazicker and Louis Tinsley launched ThruDark, they didn’t just build a brand – they built a mission. Now their kit is being tested on the roof of the wo ...

Jaïs kicked off the discussion noting that 34 percent of fashion, luxury and beauty marketers ... who can speak for themselves about the brands, “who aren’t just feeding back campaign lines or slogans ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Roma “skated, dyed his hair, made tattoos, played loud music and, if necessary, he would fight for the freedom to do so,” ...