AI just beat humans at emotional intelligence tests 81% to 56%. The implications for how you communicate with customers, ...

The subject of “Disney adults” can make some people smile from ear to ear, whilst giving others ‘the ick’. Love them or ...

GOING to university costs an eye-watering £68,000, so it pays to pick a degree that will bank you a healthy paycheck. Here we ...

Experts told PBS News that there are plenty of concrete steps grads can take to help make the job search less painful and ...

As the shopping experience moved increasingly to the digital—and mobile—realm, that move sought to keep the brick-and-mortar experience relevant to that new world. Successful integrated marketing ...

A new app dares to pose a question that nobody has thought to ask: what happens when you combine right-wing fervor over hunting down undocumented immigrants, cryptocurrency speculation, and Proud Boys ...

Think about it from a business perspective. If you run a small business like a public relations agency or marketing firm, you ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

We all know change isn’t easy. But when it’s grounded in purpose with a shared commitment to customers, it makes us stronger – and truly Even Better Together. That has been our mantra over the past ...

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before losing steam, but on TikTok, you’ll be lucky if a trend lasts a couple of ...

Many people equate Customer Experience Management with Experiential Marketing.. However, in recent years, "experiential marketing" has become perceptually aligned with "marketing execution." This is ...

Benjamin Netanyahu is a hypocrite. He recently complained loudly that Iran targeted a hospital in Israel. This is the complaint of a man who expects everyone to forget what they know about Gaza.