In an alternate take on a snarky response to the new logo's simple, text-reliant aesthetic, Twitter user @jamesjyu created a site where you can 'make your own Gap logo,' which is already making ...

asked the Twitter user @codersplzaccept ... People who say the new logo is bad don’t understand many design principles. The old logo ran into color mixing issues due to transparency ...

"This is literally the same logo," one user scoffed on X ... Yet these changes failed to resonate with many who found no distinctions between the old and new designs. The rebrand is part of ...

Many users logging onto Twitter on 23 July found ... Just like with other corporate transformations, the name and logo change didn’t sit perfectly with all consumers at first.