It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades.

In a time-honored tradition for the renowned brand, Pantone has just revealed Viva Magenta (PANTONE 18-1750) to be the shade for the year to come. The bright and powerful pink not only represents ...

Say hello to Viva Magenta, the color no one asked for, coming to a world where no one lives. By The Styles Desk On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A hue with ...

They're comfortably and supremely flattering. Of course, this magenta one is a must-have for 2023. This style has 5,500+ 5-star Amazon reviews. You have nothing to worry about wearing this pleated ...

In 2022, it was Very Peri. Following this up, the official Pantone Color of the Year 2023 is titled Viva Magenta, and it’s all about natural vigor. The hue is inspired by cochineal, a high ...