Different coffee shops require you to buy a different amount of coffee before bagging a free one, and some offer points for ...

Airline loyalty programs make billions from selling their points and miles. Here's why that should affect how you use these programs, their miles and credit cards.

discounting and loyalty card promotions—has reached a 23-year high, according to an industry survey (IPA, 2023). The marketing industry claims that promotions are effective; for instance there are ...