Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

It's not HBO, it's Max - but the new logo for Warner Bros ... ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes the longtime ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...