This perm adds volume to thin or flat hair. If you have straight hair, this perm will give you a light wave. Spot perm. This plain curl perm works on specific sections of your hair. It’s good ...

Compared to the super-defined digital perms of the past, the Japanese favour perm styles that achieve a light wave. As many Japanese women take the time to tong and style their hair before leaving the ...

There's been an interesting shift in perm styles where more and more people are opting out of actual curls (like the ones you would be born with) and, instead, opting for light waves that look ...

The New Wave perm is a more relaxed, natural looking curl that lasts three to five months and, yes, you look like you woke up that way. Celebrities like Sarah Jessica Parker, Taylor Swift ...

He created American Wave, a next-gen perm, which is now available at more than a thousand salons across the country. The process leaves women with soft waves and curl patterns that look more ...

It's called the "texture wave" — and it's about to have you asking your stylist for a hair perm this season. ICYMI, there are varying levels of the permanent curls (aka perm) treatment ...

He now gets a perm every time he visits his barber in downtown Manhattan. Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak ...

After a few days, his perm settled into loose waves. At that point, "I thought it looked fantastic," he said. "I had no shame." He discovered his perm made all sorts of hairstyles possible ...

That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the permanent wave, a chemical process that turns straight hair curly.