led by Jinhui Zhao, Ph.D., and Tim Stockwell, Ph.D., both of the Canadian Institute for Substance Use Research at the University of Victoria, found that adding such labels to alcohol bottles ...

The NFC campaign led to a 6.5% engagement rate among consumers ... Kilchoman plans to integrate Thinfilm's NFC technology directly into the whisky bottle labels, eliminating the neck-tags. The case ...

In a competitive global market, drinks manufacturers are looking to labels as an important way to grow brands through ‘premiumisation’ and to try to emphasise the superior quality, exclusivity and ...