From Flamin' Hot Cheetos and Fruit Loops to Gatorade and Mountain Dew's Baja Blast flavor, bizarrely-hued junk food favorites will soon lose their color thanks to a new artificial food dye ban.

Different hues. A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic dyes, like Red No. 40 ...

The FDA has maintained that the approved dyes are safe and that “the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color ...

The result was a sort of peacock blue-greenish hue with an intensity outside the range of colors normally seen by the human eye. “The level of saturation is off the charts”, Ren Ng ...

Companies use the dyes to give food and drinks brighter colors and make them more appealing. Which dyes carry risk and at what level is unclear. Historically, research on food dyes has been ...

Easily Create Custom Shades: Our hair color brush and bowl set allows you to mix and match semi-perm shades to create the perfect color that fits your style. Once your try this deep hair dye bowl ...

underscoring our serious intent to transition away from petroleum-based dyes in the food supply and provide new colors from natural sources.” ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

Petroleum-based synthetic dyes are used to add color to food and drug items. "Food dye consumption per person has increased fivefold in the United States since 1955, with three dyes — Red 40 ...