Even Jamie Oliver has a hard time steering his kids away from eating unhealthy food. During an interview with People ...

Washington state lawmakers passed a series of tax increases on businesses as part of an effort to plug a massive budget gap, ...

The most successful marketers in this new era won’t be the ones doing more, they’ll be the ones orchestrating more.

Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Perplexity is building its own browser is to collect data on everything users do outside of its own app to sell ads.

Seattleites ought to hold the City Council to their promises to make trees part of the conversation of how the city should ...

Automotive industry experts told BI that Tesla needs to launch more models, develop more advanced technology, and up its advertising.

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

The last bits of fellowship and ingenuity on the web are being swept away by a tide of so-called artificial intelligence ...

Gov. Mike Braun on Tuesday signed 10 bills into law, including a bill that prohibits government agencies from interfering in ...