Nostalgia is a powerful motivator, and there's no better proof than this list of restaurants that tried something new and ...

Research from branding studies reveals people form first impressions in less than seven seconds and exterior signage is one of the first things they will see. When your signage, colors, and tone match ...

The new logo is inspired by Bikaji’s origins in Rajasthan, with a shield-based design, turban silhouettes and flowing desert ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

Robert Poulton, CNBC's head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For… series for ...

When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

It’s really brought people together,” he said, “because everyone seems to not like it.” The logo has been controversial at ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Univeristy rebrands can succeed or fail, and the difference often comes down to whether leaders treat the brand as a cosmetic ...